The goal is to enter the Japanese market, but it all starts with the strategic and sophisticated local protection of your brand. Our group's team of local and foreign trademark experts supports you in securing and protecting your trademarks with a complete portfolio of trademark services from comprehensive searches to watching, renewals and filing of suits, and also by making a new generation of flexible and useful tools available to you tailored to the local market and your needs.

In addition to knowledge of trademark laws, effective and meaningful trademark protection requires a close inspection of local regulations related to product names and marketing methods. These regulations are set up by the local regulatory and customs authority in order to protect the values of the country. Our trademark department works closely with our regulatory and customs experts to guide you in your quest for the ultimate product names, which are both compliant with regulations and also available as trademarks.